American International Toy Fair

The American International Toy Fair' is an annual event, founded in 1997, in which many toy companies display toys to be released during the year. Many Muppet toy prototypes have been on display at various Toy Fair events over the years.

Cookie Monster and Elmo made a surprise appearance at Toy Fair 2011 during a panel held by Hasbro, which had then recently picked up the Sesame Street license.