Variety Children's Charity

thumb|300px|right Variety Children's Charity is a fundraising organization formed in 1928. Since 1991, they have distributed small, gold-colored heart-shaped pins to those providing a donation.

In 2009, Whoopi Goldberg and Kermit the Frog appeared in a PSA shown in movie theatres to raise awareness of the group. Kermit is also featured on the 2010 gold heart which is made available from October 2009 to March 2010.