Spread Kindness, Share the Laughter



Spread Kindness, Share The Laughter is an online Sesame Street campaign announced by Sesame Workshop in February 2017. The year-long, multimedia campaign conceded with the show's 47th season, which focused on a kindness curriculum. Throughout the year, many of the show's social media posts including the hashtag "#ShareTheLaughter."

On August 17 (National Tell-a-Joke Day), Sesame Workshop launched "Elmo’s #ShareTheLaughter Challenge," a social media campaign encouraging fans to share jokes and tag others to do so. The campaign launched with a series of videos featuring the Sesame Street Muppets and celebrities telling jokes (including Kate McKinnon, Josh Groban and Andy Grammar). A pop-up video booth was also opened in Columbus Circle in New York City, where people can share their own jokes.

Future celebrities appearing in videos include John Legend, Padma Lakshmi, Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Shaun White and Lindsay Vonn. Weekly videos associated with the campaign will be shared on the show's social media accounts through September 30. Additionally, Snapchat will be adding a special Sesame Street-related filter and "Elmoji" stickers will be availible for smartphone downloads.