Just Ask the Locals

Big Bird and Elmo are among the New York City celebrities featured in the third phase of the Just Ask The Locals taxi cab tourist informational campaign, launched in 2008. According to the press release:

"The campaign, which features local New York City celebrities and experts offering insider tips and suggestions on what to see and do around the five boroughs, has expanded its online presence to include real-time mobile events updates and enhanced content... The campaign will run on bus shelters, street pole banners, taxi monitors, airport postings and other media across the five boroughs and is supported by American Express(R)... The new and enhanced Just Ask The Locals content allows visitors and New Yorkers to see more than 200 expert and celebrity tips along with 30 behind-the-scenes videos across an array of topics including dining, shopping, arts and entertainment, nightlife and essentials."

Other participants included Cynthia Nixon, Bravo's Top Chef hosts Padma Lakshmi and Tom Colicchio, Lin-Manuel Miranda, Wynton Marsalis, chef Mario Batali, and Fern Mallis.