Post Foods



Post Foods was founded in 1895 by C.W. Post. Famed today for its roster of cereals, its first product was Postum, a roasted grain beverage sold as a coffee substitute, followed shortly by Grape-Nuts in 1897. Today its list of cereal brands include The Flintstones themed line of Pebbles cereal, Honey Bunches of Oats and Shredded Wheat.

Among its discontinued cereals was Cröonchy Stars, the Swedish Chef's cereal. As a tie-in promotion with The Muppets Take Manhattan, select Post cereals offered a chance to win a trip to New York City, among other prizes.