Air New Zealand

Rico is a rodent created by Jim Henson Creature Shop for a series of Air New Zealand advertisements. The character, according to the airline's staff, is a "sleazy pervert". The staff note the double standard of it saying raunchy things, in comparison to the airline's strict guest interaction policies.

According to the New Zealand Herald: "His humour is in double entendre - he speaks of New Zealand beaches as "nice Kiwi bitches" and hiking as "beating off the track". Other jokes are cruder." One shows him grabbing the crotch of a passenger.

The airline dismissed complaints, claiming that humour is "a very personal thing", and offering 10 free t-shirts "signed" by the character, to readers of the newspaper.