It



It is an irascible sandfairy and the title character in the Creature Shop film Five Children and It. His true name is Psammead. The character is over 4,000 years-old.

It was created through a blend of animatronic puppetry and, in some scenes, digital animation. The animatronic head was designed by Adrian Parish and the body supervised by Richard Darwin. His design was described by director John Stephenson in the film's presskit as "a bit Alice in Wonderland-ish, with his whiskers like a sea-lion or walrus."