Energizer Batteries

Energizer Batteries is a long-established brand of batteries whose familiar spokescharacter is the Energizer Bunny, a toy rabbit powered by the battery who "keeps going... and going." In October 1993, Energizer launched an ad campaign with a continuing storyline, in which a rival battery company hires several classic movie villains to steal the rabbit's battery. Several of the spots in the ongoing campaign were directed by Frank Oz.

One of the cinematic hired guns is King Kong, who has been duped into thinking that the battery tastes like bananas. The ad combines footage from the original film with an animatronic Kong courtesy of Jim Henson's Creature Shop. Other movie villains who appeared in the campaign included Dracula, The Wicked Witch of the West, and in a climatic showdown, Darth Vader.