Cheerios

Cheerios, a popular breakfast cereal, has featured the Muppets several times.


 * In 1979, Cheerios promoted The Muppet Movie with a series of trading cards printed on the back of the box. There were 12 cards in all, printed in four sets of three. There was also a mail-in offer for a small poster of the Muppet cast.


 * From June to August 1983, Cheerios promoted Muppet Magazine, offering a half-price subscription for three dollars.


 * In 1994, Cheerios featured the Muppet Workshop toys. Blank Whatnot faces were printed on the back of the box, with parts that could be cut out and arranged to make various Muppet monster faces.


 * In 1996, Cheerios offered a Muppet Treasure Island T-shirt as a mail-in premium. The T-shirt featured an illustration of Kermit the Frog, Fozzie Bear, Gonzo and Rizzo the Rat hanging from the crow's nest.