Sesame Street Road Safety Campaign

In support of the UN's Decade of Action for Road Safety, Grover will serve as a "Road Safety Ambassador" to help raise awareness and promote safe road practices. At a Make Roads Safe event taking place in London in April 2011, Grover introduced a series of Sesame Street public service announcements, developed in partnership with the FIA Foundation. The spots will be broadcast on stations throughout the world on May 11, 2011 to kick-off the global launch of the UN Decade of Action for Road Safety.

The nonverbal PSAs feature an animated Grover in different scenarios shown buckling up or putting on a helmet, and then giving a thumbs up. Grover will be wearing the official international road safety symbol—a yellow Road Safety tag to show his support to the road safety cause. The three PSAs, animated by LA-based Rubicon Studios, will be distributed to broadcasters in Africa, Asia, Europe, Latin America and the Middle East.

In addition to the PSAs, Sesame Workshop and the Global Road Safety Partnership are jointly developing a Road Safety Education Framework intended as a practical guide for Road Safety educators, parents and practitioners who are developing content, educational materials and communication strategies to help children understand the risks associated with travel on or near the roads, and to internalize and implement safer behaviors around roads and vehicles.