Sesame Street plush (Build-A-Bear)

Build-A-Bear Elmo, also called Build-An-Elmo or Make-Your-Own Elmo, was the first limited-edition Sesame Street plush offered by Build-A-Bear Workshop.

The 18-inch plush debuted on October 8, 2004, delayed from its originally announced launch date of July 23, 2004.

To celebrate the product launch, Build-A-Bear Workshop stores at Chicago's Navy Pier and Tyson's Corner Center in Virginia hosted walkaround Elmo appearances.

The plush's retirement was announced on July 28th, 2005 with availability continuing until each store sold out.

Build-A-Bear Elmo merchandise:

 * 18-inch Elmo plush ($20 US/$30 CAN)
 * 4-message Elmo sound chip ($5 US/$8 CAN); messages are "Hi, it's Elmo!", "Elmo wants a hug!", "Aw, you're Elmo's friend!", and "Elmo loves you!"
 * a Build-A-bear plush-sized ringer tee, blue with darker blue trim and a graphic of Elmo's face on the front ($6 US/$9 CAN)