Kindness Counts

Kindness Counts is an online content-driven initiative launched by PBS Kids Sprout on August 2011 to help teach the importance of positive values and social behaviors to younger children. The site has a Kindness Counter which ticks up one number with each act that is submitted by a preschooler such as throwing away a piece of litter, feeding a pet, or making a new friend. The goal is to reach one million kind acts.

PBS Kids Sprout launched two short commercials for the Kindness Count campaign.


 * One clip features Ann Curry reporting breaking news about a kind act of two kids inviting Big Bird to play with them. A number adds to the Kindness Counter and Ann Curry signs off to news anchor, Brian Williams.


 * Another clip features Barney having dinner with a family and trying to reach a plate of rolls with his short arms. A girl pass the plate to him and Barney thanks her. A number adds to the Kindness Counter and Barney shouts "Stupendous." Then Barney starts to reach for the butter with his short arms.