American Library Association



The American Library Association was founded in 1876 and based in Chicago, Illinois. The oldest and largest library education and promotion association in the world, they have featured the Muppets in many advertising campaigns over the years.

In 1998, a campaign featuring poster and bookmarks was launched under the title, "Building a Nation of Readers". The promotion featured Kermit, Rizzo, and Miss Piggy creating a building out of books.