Lego



Lego is a brand of construction toys made by The Lego Group in Denmark since 1949.

On April 13, 2016, The Lego Foundation, Lego's research foundation, partnered with Sesame Workshop to promote its learning through play initiative. As described in a press release, "the partnership includes two separate initiatives focused on unlocking the power of play to create transformative, hands-on learning experiences."

The first initiative consists of the distribution of Lego materials to educators and caregivers in South Africa as part of Takalani Sesame outreach kits. The second initiative, "designed to shift parent and caregiver perceptions about the educational value of play," will launch in India and Mexico as well as South Africa. A series of community events held in urban areas of these countries are aimed at developing a better understanding of the importance of play and how it may be integrated into the lives of children.

The announcement event was attended by Kami, Elmo, Sherrie Westin (Sesame Workshop's Executive Vice President of Global Impact and Philanthropy), and Mirjam Schöning (Global Head, Programs and Partnerships at LEGO Foundation).