Cravendale

Cravendale is a milk brand produced by Arla Foods. From the beginning of January throughout February 2012, Cravendale held a Muppets Makeover campaign to promote the British release of The Muppets. The campaign was developed at Outside Line, London. The giveaway includes stickers of Kermit the Frog, Miss Piggy, Fozzie Bear, Gonzo, Animal, The Swedish Chef, Beaker and Sam the Eagle for two-liter Cravendale bottles, the Muppet Makeover Booth, spot polls, further Muppet sticker characters and goodie bags. Once the fans receive the stickers, they can upload a photo of a new creation to a dedicated Facebook application, The Muppets Makeover, which created a short, personalized that has a submitted photo interacting with different Muppets character. Each submitted photo will automatically be entered into a prize draw to win an advanced British screening of The Muppets for four people.