Adidas

thumb|300px|Adidas' Adicolor Kermit promo (2006).

Adicolor wallpaper offered on their website.

• Kermit at Berlin Fashion Week on January 29, 2006.
• Kermit at Berlin Fashion Week on January 29, 2006.

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Adidas is a German sports apparel manufacturer that was founded in 1948 by Adolf "Adi" Dassler. It is also the parent company of the Adidas Group, which consists of the Reebok sportswear company, Ashworth, and Rockport. Co-founder Rudolf Dassler later established the company Puma, an early rival of Adidas. The company's clothing and shoe designs typically feature three parallel bars.

In late 2005/early 2006 Adidas re-launched their 1983 Adicolor concept, where plain white sneakers were sold in the "White Series," along with several tools with which the purchaser could creatively customize them. Special sneakers in the accompanying "Colour Series" included pop-culture icons on them such as "Kermit the Frog," "Miss Piggy," "Betty Boop," "Mr. Happy," "Trimmy," "Tron," and Muhammad Ali. The "Colour Series" officially hit stores on March 4, 2006.

Special green Kermit the Frog and pink Miss Piggy training jackets featuring the characters were also part of the line. The back of the Kermit jacket reads "It's Not Easy Bein' Green" and the back of the Piggy jacket reads "The Divine Miss P." As with the sneakers, the inside of each jacket showcased sketches of the characters.

Kermit the Frog also appeared in an Adicolor ad to promote the line, shot in winterly Berlin, Germany. For the 4:30 min promo he visited the Brandenburg Gate, adored the Berlin Wall, took a test run at the Olympic Stadium, mused about the arts at the Adicolor Studios, and attended Berlin fashion week on January 29, 2006, where he sat behind British girl group Sugababes.

Adicolor Muppet products

Kermit the Frog sneakers

Miss Piggy sneakers (shiny tip)

Training jacket packaging

Kermit the Frog sneakers

Miss Piggy sneakers

Kermit the Frog training jacket
(front & back)

Kermit the Frog sneaker sole

Miss Piggy sneaker sole

Miss Piggy training jacket
(front & back)

Kermit the Frog sneaker backside

Miss Piggy sneaker backside

Adicolor Kermit promo

Kermit at the Brandenburg Gate and Berlin Wall,

at the Olympic Stadium,

at the Adicolor Studios,

and at Berlin Fashion Week.

References

• In Sesamstrasse episode 2366, Pferd tries on a pair of sport horse shoes from "Hufidas."

External links

• Official site