Adidas is a German sports apparel manufacturer that was founded in 1948 by Adolf "Adi" Dassler. It is also the parent company of the Adidas Group, which consists of the Reebok sportswear company, Ashworth, and Rockport. Co-founder Rudolf Dassler later established the company Puma, an early rival of Adidas. The company's clothing and shoe designs typically feature three parallel bars.
In late 2005/early 2006 Adidas re-launched their 1983 Adicolor concept, where plain white sneakers were sold in the "White Series," along with several tools with which the purchaser could creatively customize them. Special sneakers in the accompanying "Colour Series" included pop-culture icons on them such as "Kermit the Frog," "Miss Piggy," "Betty Boop," "Mr. Happy," "Trimmy," "Tron," and Muhammad Ali. The "Colour Series" officially hit stores on March 4, 2006.
Special green Kermit the Frog and pink Miss Piggy training jackets featuring the characters were also part of the line. As with the sneakers, the inside of each jacket showcased sketches of the characters.
Kermit the Frog also appeared in an Adicolor ad to promote the line, shot in winterly Berlin, Germany. For the 4:30 min promo he visited the Brandenburg Gate, adored the Berlin Wall, took a test run at the Olympic Stadium, mused about the arts at the Adicolor Studios, and attended Berlin fashion week, where he sat behind British girl group Sugababes.