Belinda Ward (b. 1956) is a lyricist and long-time Sesame Street writer.
Ward first made contact with Sesame Street in 1982 through executive producer, Dulcy Singer, who turned out to be her aunt's cousin. Ward approached her about a job in production since Ward had a job as a producer of TV and radio commercials, but Singer said there weren't any. However, Singer was looking for new writing talent since Sesame Street was airing 130 shows annually. Singer told Ward to spend a month studying the show and then write something for her. A month later, Ward returned with four inserts. Two of the inserts eventually aired on the show. For two years, Ward essentially auditioned for a spot on the writing staff and eventually found her way into the writing rotation.
In 2008, Ward briefly became one of the show's head writers for Season 39 with Lou Berger. She has scripted celebrity appearances on the show, including John Goodman, Diane Sawyer, and the New York Jets.
She also co-created Noggin's The Upside-Down Show with the comedy duo The Umbilical Brothers.
Ward is a graduate of Cornell and New York University, holding a Master's degree in Fiction Writing from the latter.
- Ace and Avery theme (with Russell Kassoff) (Big Bag inserts)
- Gink Bath (with Joseph Carroll and Peter Thom) (The Wubbulous World of Dr. Seuss)
- Wickersham Chant (with Joseph Carroll and Peter Thom) (The Wubbulous World of Dr. Seuss)
- IMDb listing
- "Belinda Ward, Writer, Wed", The New York Times, August 27, 1990.
- Sesame Workshop Announces New Development Slate Led by Children's TV Vet Liz Nealon, press release, April 6, 2005.