Betty Crocker is a brand of General Mills, named after a fictional housewife.
In 2014, General Mills products Cheerios and Go-Gurt featured the Muppets brand for their packaging. Betty Crocker released a series of recipe videos introduced by The Swedish Chef, called The Swedish Chef's Recipes from The Muppets' World Tour! with Cheerios & Go-Gurt.
- Fruity Love Parfaits
- Cheerios Crown of Fruity Jewels
- "The Chipper" Bento Box
- Cheerios Breakfast Rounds Tea Cakes
- Fruit Tapas with Fruity Go-GURT Dip
- Mini German Pancake Puffs with Cinnamon Apples
- Cookie Monster thanks Crocker during his goodnight address in "Cookie Monster Auditions for Saturday Night Live."
- Cookie Monster's song "Share It Maybe" makes a lyrical reference to the brand.