In 2013, Hong Kong fashion retailer Bossini marketed a collection of Sesame Street merchandise marketed as a fashion collaboration, "Bossini x Sesame Street". Areas in Bossini stores were rebranded as Sesame Street Post pop up stores, and carried a line of Sesame T-shirts, sweatshirts, hats, gloves, coin purses, plush toys and plush pens featuring Big Bird, Cookie Monster, Elmo, Oscar the Grouch, Bert and Ernie.