Caring for Each Other is a 2020 initiative from Sesame Workshop to help young children and their families cope with the coronavirus pandemic. The initiative consists of videos, coloring pages, eBooks, and information sheets aimed at parents to help navigate "the for now normal."
The initiative features existing videos that spotlight health and safety tips such as staying clean and hugging oneself. Links are included to full Sesame Street episodes and eBooks to help people stay entertained.
Original short-form videos produced for the initiative, live-action and animated, have been posted to Sesame Street’s social media. In addition, resources for parents have been posted about how to explain COVID-19 to kids and self-care for adults. The initiative intends to update regularly as the pandemic plays out, with original and existing content being continually added.
A television special produced as part of the initiative, Elmo's Playdate, aired on April 14.
- Elmo appears in several videos, talking to the viewer from his home via video-chat (set up by his mommy). Videos include Elmo sharing a virtual hug, sharing his morning and evening routines, and sing-alongs of "If You're Happy and You Know It", "Old MacDonald", and "The Wheels on the Bus".
- Abby Cadabby hosts several video chats. Some are part of a recurring series where she hosts "dance parties", encouraging kids to move around and play. In the first of these, she briefly talks to an off-camera Rudy; in another, she dances with Zoe and Rosita over a video chat. Others are more like traditional PSAs. In the first of these, she talks about how to self-hug. In another video, posted to most of Sesame’s social media accounts sans YouTube, Abby gives a thank you message to healthcare workers and their families.
- Abby's "self-hug" video was used in her appearance at One World: Together at Home.
- One Abby video spotlights Rudy as he plays with the filters on the camera.
- A special video was posted on March 30 celebrating "National Doctor's Day," featuring thank you messages from Elmo, Grover, Abby, Rosita, Ernie and Rubber Duckie, Cookie Monster, and Count von Count.
- Several animated videos, featuring voice-over narration by Tyler Bunch, show the Sesame Street characters demonstrating safe hygienic practices. Two videos feature the song "Brushy Brush" rewritten as "Washy Wash" and another a parody of MC Hammer's "U Can't Touch This" featuring a chicken saying "Wash Hands Now".
- Cookie Monster hosts his own web series "Snack Chat," advising the viewers to wash their hands before snacking, showing how to eat a cookie, how to make a smoothie, how to eat hummus and carrots and about waiting for your Mommy before eating a banana.
- Louie offers some self-care advice for overwhelmed parents, while his son Elmo tries to get his attention off-screen.
- Oscar the Grouch tells people to stay home, noting the uniquely grouchy appeal of social distancing.
- This video would be used for Oscar's appearance on One World: Together at Home.
- Alan hosts a "Story Time" series in which he reads aloud Sesame Street storybooks, such as The Bunny Hop and Love from Sesame Street. In another PSA directed at adults, Alan explains how he has adapted his morning routine, with quick appearances from Louie, the Count, and Cookie Monster joining him for a video chat.
- Grover does a riff on his classic Near and Far routine from his home.
- The Count lists and thanks the various frontline workers.
- Rosita demonstrates belly breathing in one video, and reads a short story she wrote in another.
- Telly Monster shows off a blanket fort that he has built to help himself feel comfortable and safe.
- Elmo, Grover, and Abby sing a variation of "The People in Your Neighborhood", rewritten as "The Heroes in Your Neighborhood", as a tribute to various essential workers.