CBS Toys is a toy company that produced Sesame Street toys from 1973 to 1984, under a number of labels, including Child Guidance, Gabriel, Gym Dandy, Wonder and Ideal.

In 1978, CBS Toys acquired Questor, which had been producing Sesame toys under the Child Guidance label. CBS Toys continued the Sesame Street Child Guidance line until its purchase by Hasbro in 1985. By 1986, CBS Toys products were being released under Hasbro's Playskool label.

Front cover of the 1979 Child Guidance catalog

Front cover of the 1984 Child Guidance catalog