Hasbro is an American toy and game company. It is one of the largest toy makers in the world, second only to the toy giant Mattel. Founded in 1923 as textile remnant company Hassenfeld Brothers, the firm moved into toy production in the late 1940s. Its first success as a toy company came in 1952, with the production of the Mr. Potato Head toy. In 1964, the company created the term "action figure" to market its new line of G.I. Joe toys. The company shortened its name to Hasbro in 1968. Other Hasbro hits include My Little Pony (1983), Transformers (1984), Furby (1998) and Pokémon (1999).
Hasbro has acquired a number of other toy companies, including the Milton Bradley Company and its Playskool label in 1984, CBS Toys and its Child Guidance label in 1985, Kenner and Parker Brothers in 1991, and Tiger Electronics in 1998. Child Dimension and Kid Dimension are also Hasbro labels.
One of Hasbro's best known toy lines was the Weebles, which wobbled but did not fall down. Hasbro produced a set of Sesame Street Weebles in 1982.
In 2009, Sesame Workshop signed a 10-year deal with Hasbro to produce Sesame Street toys, after their contract with Fisher-Price expired. New Sesame products under their Playskool brand became available starting in 2011.
Hasbro Children's Hospital 2011 gala was titled "Elmo's Red Tie Ball", and featured the character as a guest.
In 2019, Hasbro's crowdfunding initiative "Haslab" announced a campaign to launch a full-size poser replica of Cookie Monster. The fully poseable replica was to include a cookie prop and two Sesame Street lithographs. Unfortunately, the project did reach its targeted amount of backers and the project was cancelled.
Just Play replaced Hasbro as Sesame Street’s main toy licensee in 2022.[1]
Sources[]
- ↑ Ryan Tuchow, "Just Play Takes Over Sesame Workshop Toy Licensing," kidscreen, March 4, 2022
All items (139)
- Baby Sinclair puppet
- Baby Sniffles plush
- Beddy Bright Ernie
- Bert and Ernie soft dolls (Playskool)
- Big Bird Blankie
- Big Bird Stack-a-Nest
- Big Bird Stove and Sink
- Big Bird Talking Phone
- Big Bird's Birthday Party (game)
- Big Bird's Bucket of Fun
- Big Bird's sprinkler
- Big Bird's Talk 'n Learn
- Big Hugs Elmo
- Bounce Back Pals
- Busy Big Bird
- Busy Poppin' Pals
- Chiming Big Bird
- Chutes and Ladders
- Clue: Labyrinth
- Clue: The Muppets
- Come 'n Play toys
- Come 'n Race toys
- Cookie Monster pull toy
- Cookie Monster Puzzle Clock
- Cookie Monster replica
- Cookie Monster Shape Muncher
- Cookie Monster's Drop & Roll
- Cookie Monster's Letter Lunch
- Cookie Monster's on the Go Numbers
- Count 'n Crunch Cookie Monster
- Cut & Make Shapes
- Easy On-Off Tape Player
- Electronic Talk 'n Play
- Elmo & Friends Fun Stampers
- Elmo & Friends Smartphone
- Elmo and Friends Gear Play
- Elmo Gigglin' Go-Kart
- Elmo Let's Imagine Flashlight
- Elmo Light-Up Key Set
- Elmo's Count Along Crayons
- Elmo's on the Go Letters
- Ernie's Alphabet Notepad
- Ernie's Rubber Duckie
- Memory Game: Sesame Street Edition
- Miss Piggy Talking Phone
- Monopoly
- Mr. Potato Head
- Muppet Babies Jack in the Box toys
- Muppet Babies Paint by Number kits
- Muppet Babies plush (Hasbro)
- Muppet Babies Talking Phone
- Muppet Babies vinyl figures (Hasbro)
- Muppet plush (Child Dimension)
- Muppet plush (Hasbro)
- My First plush
- Sesame Street Alphabet Roadway
- Sesame Street Bath Bobbers
- Sesame Street Bean Pals
- Sesame Street bendable figures (Camp Sesame)
- Sesame Street Color Mixer
- Sesame Street die-cast cars (Hasbro/Playskool)
- Sesame Street Figurines (Child Dimension)
- Sesame Street Find & Learn Blocks
- Sesame Street Fun Shapes Bucket
- Sesame Street Fuzzy Pumper Activity Set
- Sesame Street jacks-in-the-box (Hasbro)
- Sesame Street KidClips
- Sesame Street Nesting Cups
- Sesame Street Pals (mini plush)
- Sesame Street Pals (puppets)
- Sesame Street Play & Learn Set
- Sesame Street Play Sets (Play-Doh)
- Sesame Street Playsets (Hasbro)
- Sesame Street plush (Hasbro)
- Sesame Street puppets (Hasbro)
- Sesame Street puzzles (Hasbro)
- Sesame Street puzzles (Playskool)
- Sesame Street Rails & Roads
- Sesame Street ride-on toys (Playskool)
- Sesame Street Sit'n Spin
- Sesame Street Soft Dolls
- Sesame Street squeak toys (Playskool Baby)
- Sesame Street talking plush (Hasbro)
- Sesame Street toy electronics (Hasbro)
- Sesame Street Water Pals
- Sesame Street Weebles
- Sesame Street Workbench
- Sesamstraat plush (Hasbro)
- Shakin' Maracas
- Shape & Spin Elmo
- Singing ABC's Elmo
- Sounds Around
- Squeeze-a-Song Elmo
- Stamp Out & Count
- Steady Steps Sesame Street Walker
- Super Grover 2.0 & Vehicle