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In July 2017, Chrysler and Sesame Workshop announced a partnership, wherein Chrysler will sponsor Sesame Street on PBS and develop original content with Sesame Workshop for their digital platforms, promoting their new Chrysler Pacifiica mini-van.
Two of the advertisements, "Smart Cookie" and "Trash Talk," were directed by Matt Vogel.[1][2]
Listen! Drive! Surprise!
The first four videos of the partnership were uploaded to YouTube on July 17, 2017. The videos were filmed in Tompkins Square Park a month prior.
In the videos, the Sesame Street Muppets split off into two teams (led by Grover and Bert) competing in Guy Smiley's game show, Listen! Drive! Surprise!
The videos feature appearances by Big Bird, Elmo, Abby Cadabby, Grover, Cookie Monster, Count von Count, Oscar the Grouch, Ernie (performed by Peter Linz), Bert, Guy Smiley and a pair of penguins.
On the Go Game Show
A second series of videos were uploaded to the official Sesame Street YouTube channel on July 31, 2017. These videos star Guy Smiley, hosting different editions of the On the Go Game Show from inside the various Muppet characters' vehicles.
(with Abby Cadabby, Cookie Monster and his mommy)
(with Bert, Ernie and Count von Count)
Other
with Ernie, Bert, Elmo and Abby Cadabby
with Luis, Ernie, Grover, Elmo, Abby Cadabby and Rosita
with Cookie Monster, Elmo, Big Bird, Abby, Grover, Bert, Ernie and the Count
with Elmo, Abby and Oscar the Grouch
with Cookie Monster, Ernie, Bert and Nina
with Grover, Oscar, Big Bird, Mr. Snuffleupagus, the Count
See also
Sources
- ↑ @welcomemattv on Twitter: "Forgot to post this, but I'm proud to have directed my first national commercial for Chrysler, featuring the Sesame Street characters!"
- ↑ @welcomemattv on Twitter: "Here's the second national commercial I directed for Chrysler, featuring the Sesame Street characters."