A young reporter from Scholastic News Online interviews Elmo at the Consumer Electronics Show.

The Consumer Electronics Show in Las Vegas, Nevada, is considered one of America's most important technology-related trade shows. Many new products are launched or previewed at the annual event, which is not open to the public.


Sesame Workshop executive Terry Fitzpatrick led a presentation at the 2008 Show on digital media for children, highlighting concerns in the industry, as well as their products, including the Sesame Street Web Video Player, podcast, and mobile phone content. He cited a study by the Joan Ganz Cooney Center, which stated that only two of 20 educational video games has an actual curriculum behind it.

The show featured an Elvis-haired Elmo singing "Viva Las Vegas" and telling the crowd "Vegas is my kind of town! Elmo loves technology."


Big Bird Debuts New Augmented Reality App to Help Kids Read

Big Bird Debuts New Augmented Reality App to Help Kids Read

Big Bird at CES 2012.

In 2010, ATP debuted its Sesame Street home video USB drives at the show.


On January 10, Grover appeared during a presentation by Qualcomm.


Big Bird appeared during a Qualcomm presentation on January 7 to demonstrate an upcoming app, Big Bird's Words.

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