When the person wearing the fuzzy red gloves touches a surface, the gloves vibrate and Elmo giggles. When Elmo's nose is pressed, he sings the "Tickle Hands Groove", a new song. The toy is packaged with a DVD that teaches how to do the Tickle Hands Groove dance.
The toy retails for $29.99, the same price as the original Tickle Me Elmo and ten dollars less than the TMX doll. Fisher-Price marketing director Vince Smart told Brandweek that "the lower price point wasn't a direct result of the recession, but rather the by-product of a perceived ceiling on the doll's upward development. 'We had taken the innovation about as far as we could go,' he said."
As a promotion for the toy, Fisher-Price and Sesame Workshop set up a Facebook app in July 2009. Facebook users could send a "Ticklegram" to their friends, which showed a ten-second video of the product, and played Elmo sound clips.
- Ticklehands.com, official site
- Wasserman, Todd. "Facebook App Ushers in New Elmo Toy", Brandweek. July 30, 2009.