Sesame Street
The Important Report
Air date March 13, 1990
Season Season 21 (1989-1990)
Written by Nancy Sans
Production November 14, 1989
Sponsors D, W, 18


Picture Segment Description
COLD OPEN Elmo freezes the opening theme and appears over it, informing the viewer what the word important means and how we'll be seeing lots of important things today.
SCENE 1 Gordon shows the viewer a photo of Miles on his first day of kindergarten, which he is off to have framed. He mentions that it means a lot to him, prompting Elmo to pop up and repeat "Important!"
Cartoon Workmen construct a D building, filled with everything that begins with D.
(First: Episode 0406)
Song "Sharing Swing with Kids Song"
(First: Episode 0926)
Funny Book.jpg
Muppets Ernie & Bert — At night, Ernie reads a book that becomes sad, funny, scary, and then surprising. The book elicits the same reactions from Bert.
(First: Episode 2341)
Cartoon A boy acts out his feelings as animals. ("There's a zoo in me!")
(First: Episode 0783)
Muppets The dark-bearded half of the Two-Headed Monster wakes up to argue with itself over whether to go to the zoo or the playground. The two both end up taking naps instead.
(First: Episode 1475)
Film A Navajo boy who lives in the desert talks about how his family has to pump water from the ground.
(First: Episode 2646)
Cartoon W for Wash
(First: Episode 0485)
SCENE 2 Elmo visits the Fix-It Shop, where Luis reinserts a rod into a broken lamp. Elmo figures that it is an important piece and causes Luis to break it further with his exclamations.
Song David sings "Who You Looking At, Tiger?"
Re-filmed version
(First: Episode 2525)
Cartoon W - wallpaper
(First: Episode 0291)
Muppets Little Bo Peep shows up at the lost and found, looking for her sheep. The clerk asks her for a description, but she keeps forgetting important details. First he finds her a cat, then a dog, and then her sheep. He asks her how many she had, but she says she wouldn't dare try to count them. He starts counting them himself, then falls asleep.
(First: Episode 1964)
Film Looking for shapes in a metal junkyard (Maria voiceover)
Muppets Farley sings "Figure It Out."
(First: Episode 1626)
Numbercreatures 18 variant.jpg
Cartoon Number creatures 18
(First: Episode 2668)
SCENE 3 Elmo now wants to see if Gina has anything important. Gina points out that the bag of rags she's carrying isn't as she searches for the keys to Hooper's Store, where the phone rings inside. Gina is upset, because she probably missed a call from Mike. Elmo apologizes, and Gina tells him that his kindness means a lot to her. "It's important!"
Cartoon Edgar Turtle plays the banjo as some kids sing the "Bird Song."
(First: Episode 2415)
Muppets Muppet & Kid MomentGrover and John-John count to 20.
(First: Episode 0476)
Song "Reach Your Hand Up High"
Cartoon "Wanda the Witch"
Animation by Tee Collins
(First: Episode 0001)
Animation The word ICE is formed with ice cubes, which melt.
(First: Episode 1177)
Muppets Sesame Street News Flash: Don Music successfully "writes" the Alphabet Song, with help from his surroundings.
(First: Episode 1227)
Cartoon Two kids find different uses for a cooking pot.
(First: Episode 0795)
SCENE 4 Elmo observes Oscar, hoping he'll do something important. Oscar instead tells him to beat it. Since it would mean a lot to him if Elmo did, Elmo declares this important!
Film A film insert of kittens playing, with child voiceovers in English and Spanish.
(First: Episode 0429)
Muppets Here is Your Life: Guy Smiley salutes the life of a house, 2102 Shady Lane, with visits from Frank Lloyd Left the architect, Mr. Bricklayer and Ms. Carpenter who built the house, Tommy and Sally Wilson, children of the family that once lived in the house, and even 2104 Shady Lane, the house that used to be located next door to 2102 Shady Lane, before it was replaced with a highway.
(First: Episode 2225)
Cartoon A guru counts to twenty.
Producer: Ken Snyder; Music: Billy Taylor
(First: Episode 0276)
Muppets Gladys the Cow helps Kermit direct the dance scene of his movie. Her task is to count backwards from four and yell "action", but she counts forwards instead. Kermit shows her the right way to count and yells "Action!", which Gladys uses as an excuse to begin her dance scene.
(First: Episode 2298)
Film D is a very useful letter -- there are animals, jobs, and hobbies that begin with D.
(First: Episode 0367)
Cast / Celebrity Wanda the Word Fairy introduces the viewer to her parents.
(First: Episode 2678)
Cartoon "The Noble Ostrich", a segment about the day-to-day activities of ostriches. Includes an animated appearance by Big Bird.
Artist: Bruce Cayard
(First: Episode 0998)
SCENE 5 Elmo visits Clementine at her ranch to ask if she knows what "important" means. She and her fellow buckaroos begin to sing "We Call Them All Important."

Film Future careers: footage of a kid acting out a certain job, followed by an adult doing "the real thing." Includes a girl singing the "Sesame Street Theme" and another watching a sketch with Cookie Monster and Kermit the Frog.
(First: Episode 0796)
Cartoon Es un gato
(First: Episode 1966)
Muppets Ernie plays Old King Cole and calls for his pipe and bowl. When he calls for his fiddlers three, they each appear one at a time allowing Ernie to practice his addition.
(First: Episode 1951)
Cartoon The Bellhop is told that somebody at table 18 has a phone call, and after he struggles to get to the table, he is told to take a message.
(First: Episode 2549)

SCENE 6 Gordon and Luis share photos of their kids, whom they consider to be important. They look around for Elmo to show up and he does, just a few moments later (by leaping through the air and landing between them). He takes care of one last important thing - announcing the day's sponsors.

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