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Every Day is a Reading and Writing Day is an online, bi-lingual Sesame Street initiative that promotes literacy in young children launched in October 2013.
The special section of Sesamestreet.org features content to help parents and kids learn about literacy with the use of games, downloadable activities and parental tips. The section features footage from two previously released resource videos, Language to Literacy and Talk, Read, Write, as well as clips from the show.
The program was officially announced and launched at an event held at the New York City Library, with a special show featuring Alan Muraoka and Grover.