Elmo on the cover on the 1997 FAO Schwarz catalog.

FAO Schwarz was founded in 1862 and holds the distinction of being the oldest toy company in the United States. Their former New York City flagship store was a popular tourist attraction, and remained in operation until July 2015.

In 1984, Jim Henson and his team created a Muppet boutique, cited as the first "shop-within-a-shop," which opened in FAO Schwarz's flagship location. The boutique highlighted The Muppets Take Manhattan, and prominently featured the Muppet Babies (who would get their own boutique at Macy's later that year).[1] Years later, The Muppet Whatnot Workshop opened in 2008.

In 1997, Elmo was featured on the cover of the store's official catalog.

A Fraggle Rock boutique opened in April 2013 to commemorate the show's 30th anniversary. In addition to featuring merchandise, concept artwork and props from the original show are on display.

1984 Muppet boutique

2013 Fraggle Rock boutique

See also


  1. Jim Henson's Red Book entry 4/8/1984 – F.A.O. Schwarz opens Muppet Boutique.
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