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In 2019, Blue Lizard brand sunscreen placed images of Elmo and Cookie Monster on its Baby and Kids formula sunscreen bottles and boxes.
Elmo says "What rhymes with sun? Fun!", and his bottle turns pink when exposed to UV radiation. Cookie Monster says "Me use sunscreen so me don't bake like cookies", and his bottle turns blue when exposed to UV radiation.
Although the brand itself is produced in Australia, the sunscreen is sold in the United States.
The sunscreen is part of a larger "Fun in the Sun" campaign that the company undertook in partnership with Sesame Workshop. The brand became an official sponsor of Sesame Street on PBS and sponsored targeted youtube content designed to educate kids and their families about sun safety and skin cancer.[1]
