Nologo

Nologo is a fictional corporation that exists in the Sesame Street universe. The generic company is a featured brand on many products seen throughout the television series and related home video productions. Most often the Nologo brand is used on real-world products, such as televisions and stereos, to replace the original company logo with a generic and fictional product name and thus avoid any kind of product placement or perceived endorsement by Sesame Workshop. It serves a similar function to the Acme Corporation in the Looney Tunes universe and the less prominent Ajax in vintage Disney shorts (such as The Lonely Ghosts with Mickey Mouse).

Examples of Nologo products included Gordon's newspaper in Elmo's Potty Time (actually a rebranded copy of the New York Daily News), Tarah's notebook computer (originally an Apple notebook), and a boombox at Hooper's Store (originally a Sony sports stereo).

A Nologo television appears in Episode 4151 in which Big Bird, Alan and the kids watch the Worm Cup.

The generic company name is an ironic pun since the fictional company name Nologo is simply a compounding of the phrase "No logo," which describes the function of the brand in replacing logos and names.