Keebler is the largest cookie and cracker manufacturer in the United States, founded by Godfrey Keebler in 1853. The Kellogg Company acquired Keebler in 2001. Their longtime mascots and ad campaign involve a group of elves who bake cookies in a tree.
In 2000, Keebler produced a line of Sesame Street snacks, including "Cookie Monster Cookies," "Cookie Pals," "Tickles," and "Animal Crackers."
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- At Nerd HQ in 2014, Cookie Monster said he finds the Keebler tree a little creepy.