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Film Fair was a Los Angeles-based studio specializing in commercial production, with much of its output animated. Beginning with the first season, they supplied animated segments for Sesame Street.

Founded by former Disney assistant animator Gus Jekel in the 1960s, Film Fair animated spots for BankAmerica and long-running series featuring the Keebler Elves, Tony the Tiger and Snap, Crackle and Pop for Kellogg's, Charlie the Tuna for Starkist, and Peter Pan Peanut Butter.[1] The studio also maintained live-action and stop-motion animation units. The studio's roster of animators, designers, and directors during its lifetime (including the Sesame Street segments) included Ken Champin, Bob Kurtz, Jay Ward veteran Sam Cornell, and future Disney animator Chris Buck.

Film Fair London, a later offshoot, went in its own less-advertising oriented direction, producing the stop-motion Paddington Bear TV series.

Segments

Sources

  1. Ross, Arthur, "The Animated Commercial: A Retrospective View." Millimeter (1977). Reprinted on Michael Sporn's blog
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