To promote the DVD release of Fraggle Rock: Complete Second Season to the media, HIT Entertainment sent gift packages to a number of outlets. A small tin bucket decorated with a Fraggle Rock sticker includes an Earth Day "dirt dessert" kit. It contains a box of chocolate pudding, Oreo cookies, a bag of gummy worms, and some small, plastic Fraggle Rock figures. The food items are meant to be used for a recipe dubbed as an "Earth Day tip." "Fraggle Rockin' Dirt Dessert" is made by mixing the pudding, crushed cookies, and frozen gummy worms in the pail.