"Introducing Munchos from Frito-Lay"
Frito-Lay is a maker of corn and potato chips (or crisps) and other snack foods, such as Munchos. Other popular brands made by Frito-Lay include Lay's, Ruffles, Fritos, Cheetos, Doritos, and Tostitos.
The Muppets Take Manhattan[]
In a promotion for the release of The Muppets Take Manhattan, Frito-Lay sponsored a promotion which featured T-shirts, hats, and cups.[1]
Baked Lays[]
In 1996, Miss Piggy was featured in an advertising campaign with supermodels Kathy Ireland and Vendela. (Kathy Ireland appeared on Jeopardy in 1997 to give out a clue regarding these commercials.)
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The Girl from Ipanema
One commercial features the two models lounging by the poolside when they discover that their bag of chips is gone. Piggy is shown to have taken their supply and breaks into a munching/mumbling rendition of "The Girl from Ipanema."  Miss Piggy Baked Lays poolside commercial "The Girl from Ipanema" |
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Surprise Party
Another commercial, titled "Surprise Party", shows Miss Piggy trying to attend a party. Yet the festivities are being kept secret from the pig for the fear of her going to "hog" the chips... until she makes her surprise entrance, kicking the door in. Richard Lewis appears.  Baked Lays - Party 01 "Surprise Party"  Baked Lays - Party 02 "Surprise Party" (alt) |
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Some Enchanted Evening
A third commercial, premiering during the Super Bowl[2], features the trio of supermodels in a fancy restaurant as Miss Piggy woos a handsome stranger (Antonio Sabàto, Jr.) until he dares to eat her bag of chips and goes flying out, or rather directly through the door.  Baked Lays - Enchanted 30 "Some Enchanted Evening" 0:30  Baked Lays - Enchanted 60 "Some Enchanted Evening" 0:60 |
| Print ads
Print ads also featured the three ladies with chip crumbs covering their attire.   |
References[]
- Mike snacks on a bag of Lay's potato chips in Sesame Street Episode 2750, with the brand name altered to avoid copyright issues.
- When Bunsen and Beaker are left behind at the gas station in Muppets from Space, Bunsen is seen holding bags of Fritos, Lays Potato Chips, and Crunchy Cheetos, among other snacks. A bag of Lays was assumed to have been shared with Rainbow on the way to Cape Doom.
- In a Disney Xtreme Digital short, "Animal Eating Pizza," Animal eats a bag of Lay's parody brand "Let's" chips.
- In The Muppets episode "The Ex-Factor", Animal eats a bag of Funyuns and offers some to Kristin Chenoweth.
- In the Muppets Now premiere episode "Due Date," Uncle Deadly aides Miss Piggy in taking photos of her to post on Instagram. Walter phototbombs the star, while she is in the middle of a product placement scheme for the Lay's parody brand "Let's" chips, hashtagging the photo #SendMeLifetimeSupplyOfChunkyChips.
