Also partnering with Stemilt Growers Inc., producers and packers of Washington state apples, the grocery store chain features a different monthly apple variety, paired with a character from Sesame Street and a fun message about apples. The promotional program is set to run from January until June, 2007.
The Sesame Street "Apple of the Month Program" encourages apple-eaters to collect stickers from each apple variety and place them on a special activity sheet.
Apples of the month
- January - Fuji apples (Grover)
- February - Pink Lady apples (Elmo and Zoe)
- March - Granny Smith apple (Oscar the Grouch)
- April -
- May -
- June -
Hannaford also locally underwrote Sesame Street on Maine Public Broadcasting Network for the most of the 1980s and 1990s, back when it was known as Shop 'n Save.