In 1972, he was one of several established cartoonists and designers, including fellow MAD vet Jack Davis, hired by Phil Kimmelman & Associates to create unique aesthetic looks for commercials and educational inserts.
Kurtzman worked on several Sesame Street spots with Terrytoons veteran Dante Barbetta animating the segments. One segment features a snarling, surly sea captain ordering 20 numbers into a small boat. A second features the numbers one through twenty counting off in a military-style roll call (led by the number zero). A third, "Nellie 1-10/10-1" (in which Kurtzman's daughter Nellie contributes voiceover) displays numbers that are counted in a parade, interrupted by people and things.
Kurtzman's other forays into animation included work on the script for the 1969 Rankin/Bass animated feature Mad Monster Party, with designs by Jack Davis.