How Now Brown and the Moo Wave are a Muppet new-wave rock band seen on Sesame Street in Season 16, spoofing on then-current new-wave rock bands. The band's lead singer was How Now Brown (voiced by Christopher Cerf, who also wrote the group's music), whose backup singers were two recurring Muppet cows (voiced by Cheryl Hardwick and Ivy Austin).
The other band members were comprised of three Anything Muppets: a Pumpkin keyboardist (who wears a headband with built-in cow horns), a Green drummer, and a Lavender guitarist (both wear matching gold necklaces).
The band performed two songs: "Danger's No Stranger" and "Wet Paint." As both songs were designed to parody then-current MTV new wave music videos with unique visual effects, they also have music video-style captions that refer to Splotchkat Records, an in-joke reference to composer Chris Cerf’s publishing company; although on Count It Higher: Great Music Videos from Sesame Street, "Wet Paint" features different captions referring to Mootown Records, a parody of Motown Records.
In an introduction used in initial airings of "Wet Paint," spoofing MTV's VJ intros, a Hot Pink Anything Muppet VJ explains the group's backstory; the group formed in Mississippi, and when trying to make it big in New York City, they sold an occasional quart of milk to help make ends meet.
- The cows of the Moo Wave originally did backup vocals for Kermit the Frog in "Do-Op Hop," another song from Season 16 composed by Christopher Cerf.
- In the MTV parody intro of "Wet Paint," the Hot Pink VJ mentions one of their albums (said to be new and unreleased): "Wet Paint and other Sight Words." Another album, "Signs of the Times," is mentioned on the Count it Higher video.