In the cartoon, a little girl is instructed by her mother to purchase a loaf of bread, container of milk and stick of butter from the grocery store. The girl assures her mother she can remember and recites the list as she heads to the store. She briefly forgets the butter when reciting the list to the grocer, but is able to remember it and bring the items back home.
Since the segment's debut and popular status, the show has referenced the segment on many occasions:
- During Season 40, the sandwich board outside Hooper's Store advertises the specials - "Loaf of Bread, Container of Milk, Stick of Butter." Originally written as a 40th anniversary inside joke, the board remained the same for a short time after.
- In Episode 4048 (2003), Baby Bear is sent to buy the same items and recites the list over and over just as the girl does, even exclaiming "I remembered! I remembered!"
- In The Word of the Day explanation for "remember," Eric Stonestreet tries to remember the same items. He's not remembering them because he's going to buy them, they're the names of his friends. The background music during the sketch is an updated version of the music from the original sketch.
- A painting of the items is seen in a Parisian pineapple's art studio in a Super Grover 2.0 sketch. (First: Episode 4520)
- In Elmo's World: Supermarkets, Smartie reviews the shopping list displayed on her screen which contain the items. (First: Episode 4931)
- features a boy tasked with buying a loaf of bread for his mother, who gets distracted by items shown in his thought bubble along the way.