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| Written by | Naomi Kleinberg |
| Illustrator | Christopher Moroney |
| Published | January 8, 2013 |
| Publisher | Random House |
| ISBN | 0307980596 |
It's Time! is a 2013 Sesame Beginnings board book. Toddler versions of Sesame Street characters go through a typical day from waking up in the morning to a bathtime and beyond. Each spread includes a lift-the-flap which adds an interactive touch and an element of fun.