Itty Bittys is a Hallmark line of collectible plush toys launched in 2013.
The miniature plushes are cute stylizations of popular characters from franchises such as Disney (including Pixar and Winnie the Pooh), Marvel, DC Comics, Star Wars, The Wizard of Oz, and My Little Pony.
The Muppets[]
The Muppets set of Itty Bittys plushes were released in 2014 and include four Muppets characters: Kermit the Frog, Miss Piggy, Animal, and Fozzie Bear.
Sesame Street[]
A set of seven Sesame Street Itty Bittys were released beginning in 2018. Individual characters include Abby Cadabby, Bert, Big Bird, Cookie Monster, Elmo, and Ernie. Grover and Oscar the Grouch were released together with a storybook. The same year, Hallmark packaged several Itty Bittys plush with Sesame Street greeting cards.
In 2019, Hallmark expanded the Sesame Street line to include Itty Bittys blankets and backpacks.
A plush of Count von Count was released in 2024 with a sound feature triggered by a button on his tummy.
