Jim Henson Video was a video label distributed by Buena Vista Home Video, which released a variety of Jim Henson productions on video from 1993 to 1996. The distribution deal was first announced on December 19, 1991. The first set of titles were released on January 29, 1993.
Video releases included reissues of Henson films and specials, compilations of the company's television programs, and new direct-to-video productions, including the child-oriented series "Muppet Sing Alongs" and "Jim Henson's Preschool Collection."
Jim Henson's Preschool Collection
For a limited time, a free Muppet watch was offered with each The Muppet Movie and The Great Muppet Caper video. In the mid-1990s, Henson video titles were promoted alongside other Walt Disney/Buena Vista releases in holiday-themed "video shop" trade advertisements.
In the United Kingdom, Disney Videos advertised other Jim Henson/Disney video releases on the back of the video sleeves. In some of the Muppet videos, a flyer was included to promote a free Muppet Music Sampler audio cassette. For a time, Disney's U.K. home video unit also released a line of Sesame Street videos, separate from the Henson brand.
A "Jim Henson Video" logo card was used in advertisements and was seen at the close of several video releases, notably replacing the end credit Henson logo on most Muppet Babies videos. An animated variant, with the "Jim Henson" signature writing itself onscreen, was rarely used in American releases. Nearly every video featured the animated "Jim Henson Productions" sequence that was introduced in The Muppet Christmas Carol at the start of each program.
- The New York Times, "COMPANY NEWS; In Thaw, Henson and Disney Strike Deal on Home Videos," December 19, 1991
- Variety, "Henson Video line debuts Jan. 29 with eight titles," November 10, 1992