Kellogg's is a company that is best known for its brands of breakfast cereal established in 1906.
In 1979, a cereal box promotion for The Muppet Movie was handled by Kellogg's, on Corn Flakes boxes in Australia. Muppet stickers were included in each box, which could be used to decorate illustrated scenes on the back of the boxes. In the United States, the Muppet Movie cereal box promotion was handled by General Mills, on Cheerios boxes.
Big Bird was featured on the front cover of a collector's edition Corn Flakes box, featuring the street sign for Sesame Street and five of its international counterparts, commemorating Sesame Street's 30th anniversary.
- In the Bear in the Big Blue House episode, "Water, Water Everywhere," Tutter uses various boxes in his attempt to construct something to help him reach the faucet. Some of the boxes include Kellogg's Frosted Flakes, Apple Jacks, and Froot Loops. The letters of the brand's name on the boxes are somewhat obscured.
- A Sesame Street 2009 sketch titled "Super K" is a spoof of the Kellogg's breakfast cereal, Special K. The company name is parodied as "Kingsley's."
- Several Kellogg's packages, including "Kellogg's Smacks," appear on German Die Fraggles episode "The Cavern of Lost Dreams."
- In the Fraggle Rock episode "Boober Gorg," Boober gets stuck in a bowl of "Kellog's Honey Smacks," while thinking he is Junior Gorg.
- In the Fraggle Rock episode "The Voice Inside," Wrench Doozer gets rescued by Sprocket from being buried in an avalanche of "Kellog's Honey Smacks," used in the production to simulate pebbles.