Kermit the Frog and Friends was a children's brand launched at Kmart by the Jim Henson Company, in November 1999. It featured Kermit "with his hometown childhood friends."

Kermit, Ludlow the squirrel, Hattie the bunny, Heywood the beaver and other friends explore unknown territory in backyards and along riverbanks on this wide range of merchandise. The collection will feature embroidered and appliqued sportswear and activewear for newborns, infants 3 - 24 months and boys and girls 2T - 4T.

"Kermit the Frog and Friends will be a hit with moms and kids alike," said Lorna Nagler, Vice President and General Merchandise Manager for Kidsworld. "The styling, fabrication, durability, outstanding quality and value will make mom beam with pride. The fun-loving characters and vibrant colors will capture the spirit of today's kids who just can't get enough of their lovable pal Kermit."

"We are proud to be associated with The Jim Henson Company, one of the most respected leaders in children's entertainment and to continue our relationship with Kmart, one of the most respected names in retailing today," commented Jack Benun, President of Happy Kids.

"We are excited to be entering the children's category with Kermit after a seven year break from the mass market," said Judy Guarino, Vice President of Apparel and Accessories for The Jim Henson Company. "Kmart is a wonderful venue to showcase the Kermit the Frog and Friends' line. They have revolutionized the licensed character apparel business and raised the benchmark in terms of fashion and value."

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