A plastic puppet of Wilkins made as a promotion for Kraml Milk.
Muppets, Inc. produced 18 ten-second ads for Kraml Dairy, a local Chicago dairy, from 1958 to 1962. The ads featured Wilkins and Wontkins.
Campaign success[]
On July 7, 1964, William F. Wright of Wright, Campbell and Suitt Advertising wrote a letter to another advertising agency in Charlotte, NC, recommending that they use Muppets Inc. for an ad campaign. "Our experience is this," he wrote. "We put the Muppets on for Kraml Dairy about six years ago. At that time, Kraml ranked 23rd in sales among 50 Chicago dairies. Three years later, Kraml ranked 5th. In Jim Kraml's own words, 'We have been around for fifty years. Until we had the Muppets, nobody had heard of us outside a five-mile radius from the dairy. Today, everyone within fifty miles of Chicago knows Kraml Dairy.'"
| Picture | Title | Description |
|---|---|---|
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Cannon | Wilkins, with a cannon, asks Wontkins for his opinion on said Kraml milk, but it turns out that he didn't taste or try the product, Wilkins shoots him with a cannon. |
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Water With Dinner | Wilkins, who serves as a waiter in this commercial, asks the customer Wontkins if he would like Kraml milk with his dinner. He refuses and chooses water. Wilkins then sprays the customer with a gardening hose. |
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Tunnel of Love | Another ad, "Tunnel of Love", opens with Wilkins (in a wig) and Wontkins on a boat.
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Psychiatrist | One ad, "Psychiatrist", opens with Wilkins hugging a carton of Kraml while Wontkins looks on disapprovingly:
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Additional titles include;
- Airplane
- Baseball
- Brand X
- Construction Worker
- Howdy Stranger
- Jailhouse
- Makes You Thin - 2%
- Mallet
- Marshall Dilly
- Monster
- Mountain Climbing
- Old Man Kraml
- Pie
- Rocket Ship