Wilkins+plastic+puppet

A plastic puppet of Wilkins made as a promotion for Kraml Milk.

Kraml puppets
Muppet Commercials-Three Kraml Milk commercials, starring Wilkins and Wontkins

Muppet Commercials-Three Kraml Milk commercials, starring Wilkins and Wontkins

Kraml-behindthescenes

Behind the scenes of a Kraml Milk commercial.

Muppets, Inc. produced 18 ten-second ads for Kraml Dairy, a local Chicago dairy, from 1958 to 1962. The ads featured Wilkins and Wontkins.

One ad, "Psychiatrist", opens with Wilkins hugging a carton of Kraml while Wontkins looked on disapprovingly:

Wilkins: "I really love my Kraml milk!"
Wontkins: "You should see a psychiatrist."
Wilkins: "I did, he's the one who told me about Kraml. I used to love my raincoat."

Another ad, "Tunnel of Love", opens with Wilkins (in a wig) and Wontkins on a boat.

Wilkins: "After this, will you buy me a glass of Kraml Milk?"
Wontkins: "No!"
(a splash, Wilkins has thrown Wontkins off the boat)
Wilkins: "I only go for a man who drinks Kraml."

Campaign success

On July 7, 1964, William F. Wright of Wright, Campbell and Suitt Advertising wrote a letter to another advertising agency in Charlotte, NC, recommending that they use Muppets Inc. for an ad campaign. "Our experience is this," he wrote. "We put the Muppets on for Kraml Dairy about six years ago. At that time, Kraml ranked 23rd in sales among 50 Chicago dairies. Three years later, Kraml ranked 5th. In Jim Kraml's own words, 'We have been around for fifty years. Until we had the Muppets, nobody had heard of us outside a five-mile radius from the dairy. Today, everyone within fifty miles of Chicago knows Kraml Dairy.'"

Title list

  • Airplane
  • Baseball
  • Brand X
  • Cannon
  • Construction Worker
  • Howdy Stranger
  • Jailhouse
  • Makes You Thin - 2%
  • Mallet
  • Marshall Dilly
  • Monster
  • Mountain Climbing
  • Old Man Kraml
  • Pie
  • Psychiatrist
  • Rocket Ship
  • Tunnel of Love
  • Water with Dinner
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