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[[Image:KermitLipton.jpg|thumb|300px]]
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'''Lipton''' is a brand of tea founded and named after Thomas Lipton in the late 1800's. By 1982, the chain was acquired by Argyll Foods.
  
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[[File:MuppetGroup-Lipton.jpg|thumb|300px]]
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[[File:Kermit-Be-More-Tea.jpg|thumb|300px|Kermit performing "Be More Tea" next to a blank picture.]]
   
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'''Lipton''' is a brand of tea founded and named after Thomas Lipton in the late 1800s. In [[2014]], Lipton launched their "Be More Tea" campaign with commercials starring the Muppets as a promotional tie-in with ''[[Muppets Most Wanted]]''.
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In [[2014]], the Muppets appeared in a commercial for Lipton as a tie-in to the theatrical release of ''[[Muppets Most Wanted]]''. The commercial centers around [[Kermit the Frog|Kermit]] and [[Miss Piggy]] as they cope through [[New York City]], populated by [[Cloning|multiple]] [[Animal|Animals]]. The ad features the Harry Nillson track "Everybody's Talkin'."
  
   
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One iconic image from the commercials quickly became an [[Kermit the Frog memes#"But That's None Of My Business"|Internet meme]] in the following years.
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[[File:How To BeMoreTea with Lipton & The Muppets!|670px|center]]
  
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==Commercials==
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*The first commercial centers on [[Kermit the Frog|Kermit]] enduring [[New York City]], populated by [[Duplicate characters|multiple]] [[Animal|Animals]]. After drinking a cup of Lipton tea, Kermit settles into a new outlook; helping an elderly Animal cross the street, entertaining a fussy [[Muppet Babies (puppets)|Baby Animal]] in his stroller, and even calming [[Miss Piggy]] by offering her a bottle of Lipton tea. The ad is underscored by the Harry Nilsson track "Everybody's Talkin'." Four edits of the ad were produced; a 90 second version (debuting online on February 26), a 60 second version (airing during the 86th [[Academy Awards]]), and two different 30 second versions (appearing as in-stream ads on [[YouTube]] videos).
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*Following the first commercial, Lipton released a series of brief videos starring Kermit, Piggy and Animal to their web outlets on [[YouTube]] and [[Instagram]]. One video features Kermit singing an upbeat tune on his banjo called "Be More Tea" while being fascinated by a picture. The composers of the song were Chris Bowsher and Frances Leach.<ref>[https://vimeo.com/106261879 Vimeo link of the video.]</ref>
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*A 30 second commercial for Lipton Fresh Brew Iced Tea finds Miss Piggy hosting a picnic for [[Fozzie Bear|Fozzie]], [[Gonzo]], [[Rowlf the Dog|Rowlf]] and Animal, who disapproves of drinking water. Kermit comes in with a pitcher of tea, singing a variation of his "Be More Tea" serenade. The ad was officially released to Lipton's YouTube channel on July 11, 2014, ending with a voice-over promoting the ''Muppets Most Wanted'' [[Muppets Most Wanted (video)|video release]]. A 15 second version was also made.
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==Behind the scenes==
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The production for the initial commercial was handled by Framestore over the course of three weeks. Seven Animals were used, as well as some CGI versions for out-of-focus crowd shots.<ref>[http://web.archive.org/web/20151002182609/https://www.framestore.com/work/lipton-be-more-tea Framestore.com]</ref> Puppeteers on the shoot included [[Eric Jacobson]], [[Steve Whitmire]], [[Peter Linz]], [[Mike Quinn]], [[Alice Dinnean]], [[Michelan Sisti]], [[Bruce Lanoil]], and [[Julianne Buescher]].
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{{br}}
   
 
==Gallery==
  
==Gallery==
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<gallery widths=200 spacing=small>
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<gallery orientation="landscape" widths=200 spacing=small>
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Image:Lipton-Kermit-Mug-(2014).jpg
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Lipton-Kermit-Mug-(2014).jpg
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Image:Lipton-Miss-Piggy-(2014).jpg
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Lipton-Miss-Piggy-(2014).jpg
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Lipton-BeMoreTea-(2014)-NYCAnimals.png
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Lipton-BeMoreTea-(2014)-Run.png
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KermitDrinking-Lipton-BeMoreTea-(2014).png
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lipton 04.jpg
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lipton 05.jpg
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Lipton-BeMoreTea-(2014)-BabyAnimal&Mom.png|extended scene
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lipton 06.jpg
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PiggyDrinking-Lipton-BeMoreTea-(2014).png
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lipton 07.jpg
 
</gallery>
  
</gallery>
   
 
==See also==
  
==See also==
 
* A proposed film concept, ''[[Muppet Time Travel]]'', involved a world of humans descended from Animal.
  
* A proposed film concept, ''[[Muppet Time Travel]]'', involved a world of humans descended from Animal.
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==Sources==
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<references />
   
 
==External links==
  
==External links==
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*[http://www.multivu.com/mnr/65706-lipton-global-campaign-u-s-debut-commercial-starring-the-muppets MultiVu - multimedia broadcast/press release (including credits & downloadable making-of video)] (2014-02-26)
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*[http://web.archive.org/web/20140302044523/http://www.multivu.com/mnr/65706-lipton-global-campaign-u-s-debut-commercial-starring-the-muppets MultiVu - multimedia broadcast/press release] (2014-02-26, archived)
   
 
{{wikipedia}}
  
{{wikipedia}}
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__NOWYSIWYG__
 
[[Category:Muppets Most Wanted Promotion]]
  
[[Category:Muppets Most Wanted Promotion]]
 
[[Category:Marketing Tie-Ins]]
  
[[Category:Marketing Tie-Ins]]
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[[Category:TV Commercials]]

Revision as of 15:38, 31 July 2020

KermitLipton
MuppetGroup-Lipton
Kermit-Be-More-Tea

Kermit performing "Be More Tea" next to a blank picture.

Lipton is a brand of tea founded and named after Thomas Lipton in the late 1800s. In 2014, Lipton launched their "Be More Tea" campaign with commercials starring the Muppets as a promotional tie-in with Muppets Most Wanted.

One iconic image from the commercials quickly became an Internet meme in the following years.

Commercials

  • The first commercial centers on Kermit enduring New York City, populated by multiple Animals. After drinking a cup of Lipton tea, Kermit settles into a new outlook; helping an elderly Animal cross the street, entertaining a fussy Baby Animal in his stroller, and even calming Miss Piggy by offering her a bottle of Lipton tea. The ad is underscored by the Harry Nilsson track "Everybody's Talkin'." Four edits of the ad were produced; a 90 second version (debuting online on February 26), a 60 second version (airing during the 86th Academy Awards), and two different 30 second versions (appearing as in-stream ads on YouTube videos).
  • Following the first commercial, Lipton released a series of brief videos starring Kermit, Piggy and Animal to their web outlets on YouTube and Instagram. One video features Kermit singing an upbeat tune on his banjo called "Be More Tea" while being fascinated by a picture. The composers of the song were Chris Bowsher and Frances Leach.[1]
  • A 30 second commercial for Lipton Fresh Brew Iced Tea finds Miss Piggy hosting a picnic for Fozzie, Gonzo, Rowlf and Animal, who disapproves of drinking water. Kermit comes in with a pitcher of tea, singing a variation of his "Be More Tea" serenade. The ad was officially released to Lipton's YouTube channel on July 11, 2014, ending with a voice-over promoting the Muppets Most Wanted video release. A 15 second version was also made.

Behind the scenes

The production for the initial commercial was handled by Framestore over the course of three weeks. Seven Animals were used, as well as some CGI versions for out-of-focus crowd shots.[2] Puppeteers on the shoot included Eric Jacobson, Steve Whitmire, Peter Linz, Mike Quinn, Alice Dinnean, Michelan Sisti, Bruce Lanoil, and Julianne Buescher.

Gallery

See also

  • A proposed film concept, Muppet Time Travel, involved a world of humans descended from Animal.

Sources

  1. ↑ Vimeo link of the video.
  2. ↑ Framestore.com

External links

Wikipedia has an article related to:
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