Piggy promotes Moi perfume on Today
Today appearance.
Moi was a perfume launched in October 1998 by The Jim Henson Company and Marsczek Ltd., a subsidiary of Gendarme Fragrances. Developed by Jean-Claude Delville of International Flavors and Fragrances,[1] it was a follow-up to 1995's Amphibia.
The perfume, named after Miss Piggy's tendency to refer to herself in French, was initially available only at Bloomingdale's, where it became a top-selling holiday item. Moi was later released nationwide.
It was jokingly credited as being a product of "Miss Piggy Enterprises," of which Miss Piggy was CEO. The perfume was to smell like a "bouquet of seductive flowers warmed with 'come-hither' notes of warm blonde woods." And Piggy states it has "a certain je ne sais moi" that makes her irresistible to a certain frog.[2]
Piggy appeared on Today to promote the release of the perfume. She tells Matt Lauer that it was animal tested: dogs liked it, but it didn't work for sloths. She says that the bottles can double for bowling pins, and after getting a close-up says earnestly, "I believe if we all smelled better, we would all get along. Remember, this is not about perfume, it's about world peace."
In a June 8, 1999 interview with People, Miss Piggy said
A short parody commercial featuring Piggy was produced and shown on a loop at Bloomingdale's, and was also played during a promotional appearance on The Tonight Show with Jay Leno. The piece was written by Craig Shemin, and Ed Eyth storyboarded and composed the music.[3]
A fragrance by Miss Piggy was proposed as far back as 1990 for The Pig of the Nineties. In 2014, the concept was revived by The Perfume Shop as an April Fool's Day joke.
See also[]
- QVC's "Moi" by Miss Piggy, a fictitious lifestyle brand
Sources[]
- ↑ The Philadelphia Inquirer "A New Scent to Wallow In: Miss Piggy's" by Denise Cowie, Nov 3, 1998
- ↑ Miss Piggy Really Smells, People, June 8, 1999
- ↑ Facebook post by Ed Eyth