Sesame Workshop "Music Works" Campaign
Music Works is a public service initiative campaign by Sesame Workshop "designed to provide parents, early childhood professionals, music educators, and music therapists with tools and activities to bring music to life for young children, as they discover new ways to make, learn from, and appreciate music." The campaign includes educational tools and tips for getting children interested in music.
During the campaign, a section of Sesame Workshop's site was devoted to features such as Sesame Street Radio, Sesame MusicZone (support provided by Chevron Texaco Foundation), and a Free Anniversary Screensaver. The campaign partnered with The American Music Conference and America Online.
The special Music Works Wonders was released as part of this campaign. A pullout poster was featured as a part of this campaign in Sesame Street Magazine (Dec 2002 - Jan 2003).
The initiative launched in New York City at Madison Square Garden Theatre on November 12, 2001 and featured appearances by walk-around versions of Ernie and Bert who posed for photos with celebrity guests Martin Scorsese, Soledad O'Brien, Ricki Lake, Michael Gelman, Laurie Hibberd, and others.
