Once Upon a Time is a fantasy TV series which ran on ABC from 2011 until 2018. The series reimagined fairytale and literary characters, especially those from Disney movies (including original Disney characters as well). It launched a short-lived spinoff, Once Upon a Time in Wonderland (2013-2014).
- In the third season promotional special "Wicked Is Coming," actor Colin O'Donoghue (Hook) discusses the special effects: "There was something about the trolls on the troll bridge that we fought, you know, the character design of those trolls that reminded me of the world of Labyrinth and Jim Henson."
- A third season episode centering on the Wicked Witch of the West is titled "It's Not Easy Being Green."
- In the seventh season episode "The Girl in the Tower," when Tilly goes to an alleyway with a dumpster, Henry says "Unless you ran into Oscar the Grouch, you're not gonna find an alibi back here."
- Gabrielle Anwar played Victoria Belfrey/Lady Tremaine (2017-2018)
- Giancarlo Esposito played Sidney Glass/Magic Mirror (2011-2017)
- Whoopi Goldberg voiced Mrs. Rabbit in two episodes of Once Upon a Time in Wonderland
- Ginnifer Goodwin played Mary Margaret Blanchard/Snow White
- C. Ernst Harth played an ogre in "The Thing You Love Most" (2011), a burly man in "Desperate Souls" (2012), and Abraham in "Tiny" (2013)
- John Lithgow voiced the White Rabbit on Once Upon a Time in Wonderland
- Charles Mesure played Blackbeard (6 episodes, 2014-2018)
- Dan Payne played the captain of the guard in the Once Upon a Time in Wonderland episode "To Catch a Thief" (2014) and Ivo in "Chosen" (2018)
- Raphael Sbarge played Dr. Archie Hopper/voice of Jiminy Cricket