In 2001, Dairy Queen made a set of toys based on the direct-to-video Sesame Street special Elmo's Musical Adventure: Peter and the Wolf.
Each of the toys can be "played" as an instrument of sorts: an Elmo figure in his Peter costume can be shaken like a maraca, Big Bird playing a drum sits on wheels that make a ratchet sound, Telly Monster blowing a horn is a squeeze toy, and Zoe as a bird is fabricated as a working whistle.