In May 2017, Sesame Street theme park Sesame Place began a Pin Trading program, based on the Disney theme parks' Pin Trading, which has been a very successful merchandise line since its beginnings in 1999.
Sesame Place's line of pins, called "123 Trade with Me", includes multiple sets of pins that will be available for a limited amount of time; pin designs will be retired, and replaced with new sets over time. Theme park guests are encouraged to trade pins with each other, as well as with theme park employees stationed throughout the park.
Starter kit pins
Limited edition pins
Mystery Pin Collections
Mystery Pins are sold as blind-boxes; the guest receives a random pin from the collection in each box.