Bearbrick is a collectible toy designed and produced by the Japanese company Medicom. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it's a variation of Medicom's Kubrick design. The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high.

In June 2016, Elmo was introduced in Series 32, along with Cookie Monster as a chase figure. In November 2016, Medicom released a 400% and 1000% Elmo, and a 400% Cookie Monster.

In August 2017, Big Bird and Oscar the Grouch Bearbricks were released -- Big Bird in 100%, 400% and 1000%, and Oscar in 100% and 400%.

See also