Sesame Street Mini Beans

Sesame Street Mini Beans are a series of twenty-four small (usually less than 4") bean-filled plush toys based on the 1997 Tyco Beans. They were offered by Kellogg's cereals in 2000 in cereal boxes. Pink and purple Honkers were excluded from the Mini Beans line, with only the green one appearing; all other characters appeared in both sets.

The promotion spanned six different cereals — Kellogg's Smacks, Rice Krispies, Corn Pops, Apple Jacks, Frosted Flakes, and Marshmallow Blasted Froot Loops — and each of the six cereals was assigned four toys from the set. Because the customer didn't know which toy was in the cereal box, collecting the full set of 24 required buying (and presumably eating) dozens of boxes of sugar cereal. Customers could also send 24 UPC codes from the boxes and mail them to Kellogg's for a full set of Beans.

The cereals and their assigned characters are:

Smacks: Betty Lou, Zoe, Elmo, and The Amazing Mumford
Rice Krispies: Bert, Ernie, Twiddlebug, and Rubber Duckie
Corn Pops: Oscar the Grouch, Honker, Baby Bear, and Baby Natasha
Apple Jacks / Honey Crunch Corn Flakes: Grover, Benny Rabbit, Sherlock Hemlock, and Count von Count
Frosted Flakes / Raisin Bran: Big Bird, Guy Smiley, Mr. Snuffleupagus, and Barkley
Marshmallow Blasted Froot Loops 2000 with Marshmallow Millennium 2's: Telly Monster, Cookie Monster, Rosita, and Herry Monster

Kellogg's Sesame promotion marked the company's return to "in-pack premiums," which it had dropped in 1995. At the time, the Sesame Beans were the highest-value premium in the company's history.^[1]