Sesame Street Partners Japan (SSPJ) was formed in 2004 by Sesame Workshop and Japan-based media, advertising and licensing organizations to develop, produce and manage (including merchandising rights to) the local adaptation of Sesame Street.

Members of SSPJ include:

  • ADK
  • WE'VE
  • Nikkeisha
  • Odyssey Communications, Inc.
  • Kyodo Television, Ltd.

Since the local version had ended production in late 2007, the partnership now manages rights to the original American show.

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