A set of plush Sesame Street keychains was produced in 2009 for FairPrice Xpress, a Singapore supermarket. According to a store ad, the keychains were available for $3.90 each with every $5.00 purchase; "purchase excludes cigarettes and alcohol."

Eight characters were available throughout the month of December:

Week 1: Elmo and Cookie Monster
Week 2: Big Bird and Snuffy
Week 3: Oscar and Grover (actually a blue version of the Elmo plush)
Week 4: Bert and Ernie

The Snuffy keychain sports two large ears, which are usually not visible on the character.