Build-A-Bear Elmo, also called Build-An-Elmo or Make-Your-Own Elmo, was the first limited-edition Sesame Street plush offered by the toy boutique Build-A-Bear Workshop. The 18-inch plush debuted on October 8, 2004, delayed from its originally announced launch date of July 23, 2004. To celebrate the product launch, Build-A-Bear Workshop stores at Chicago's Navy Pier and Tyson's Corner Center in Virginia hosted walkaround Elmo appearances. The plush's retirement was announced on July 28th, 2005 with availability continuing until each store sold out.
Additional merchandise included a 4-message Elmo sound chip with the messages are "Hi, it's Elmo!", "Elmo wants a hug!", "Aw, you're Elmo's friend!", and "Elmo loves you!". A plush-sized ringer tee, blue with darker blue trim and a graphic of Elmo's face on the front was also available.
In 2017 the plush, now 17 inches, returned to stores.
The Build-A-Bear Cookie Monster is the second limited-edition Sesame Street plush offered by the Build-A-Bear Workshop. The 19-inch plush debuted in their stores on October 7, 2005. To celebrate the product launch, a free plush cookie was offered with every Build-A-Bear Cookie Monster sold from October 7-10 and the flagship Build-A-Bear Workshop store in Manhattan hosted a walkaround Cookie Monster appearance in celebration of Cookie Monster's birthday on November 2, 2005.
In addition to the basic plush, there is an optional 4-message Cookie Monster sound chip with the messages "Yum! Yum! Yum! Cookie! Oh, so yummy!", "Me love cookies!", "Me so glad to see you!", and "Oh, me love you!" A plush-sized ringer tee, white with blue trim and a graphic of Cookie Monster on the front was also available.
In 2017, the plush, now 18 inches, returned to stores. A new feature added was that Cookie's head could turn, making him able to "eat" a cookie wristie.
The Build-A-Bear Big Bird is the third limited-edition Sesame Street plush offered by the Build-A-Bear Workshop. The 21-inch plush debuted in their stores in 2006. In addition to the basic plush, there is an optional 4-message Bird sound chip with the messages: "Hi, it's me! Big Bird!" "I'm so happy that we're friends." "Let's play!" and "You're so special." A red vest with Big Bird's picture is also available.