Jim's Red Book "Southern Bread"
Southern Bread commercial at Yankee Stadium.
Jim Henson and Frank Oz lie on railroad tracks to record the "Locomotive" spot.
Sixteen commercials featuring the Southern Colonel were produced between 1965 and 1966 for Southern Bread. The commercials are thought to be the first examples of the Muppets filming on location and are a series of eight-second, one-gag spots. Filming for the initial eight ads took place in September 1965, with further commercials being shot the following summer.[1]
In each commercial, the Southern Colonel would say "I’d do anything for Southern Bread..." and would then proceed to perform an extreme act, such as jumping out of a window, breaking the sound barrier, or going to Yankee Stadium.
List of titles[]
(acquired from a visit to the Henson Archives by Muppet Wiki)
| Picture | Title | Description |
|---|---|---|
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Elephants | Not even a herd of elephants could stop the Colonel's love of Southern Bread (so he says). |
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Football | The Colonel punts a loaf through a field goal. |
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Jet Plane | The Colonel tries to break the sound barrier, causing his aircraft to explode. |
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Locomotive | The Colonel tries to stop a speeding train with his bare hands. |
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Mountain | The Colonel climbs the highest mountain, only to fall off. |
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Never Lets You Down | The Colonel makes a jump from the Empire State Building, but Southern Bread doesn't let him down. |
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North Pole | The Colonel would even drive North for Southern Bread, but goes too far North. |
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Paid to Loaf | The Colonel loves working in a bread factory because he and the crew are paid to loaf. |
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Rocket Ship | The Colonel tries to go to the Moon for Southern Bread. |
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Shot from Cannon | The Colonel is fired from a cannon and moans, "Why do I do these things for Southern Bread?" |
|
William Tell | The Colonel, having an apple shot from his head by arrow, hopes William Tell isn't a Northerner. |
 |
Yankee Stadium | The Colonel finds the crowd very receptive at Yankee Stadium. |
Additional titles include "Desert," "Gorilla," "Swim It," and "Terrible Thing."