The Honey Monster in James Bond mode
The Honey Monster head and controls at the London Creature Shop in 2003
Sugar Puffs, a Quaker Oats brand cereal in England, hired Jim Henson's Creature Shop in 1992 to supply the Honey Monster for their commercials. This was a more detailed version of the earlier, more stylized suit character who had been used for years. The Honey Monster, who in the great tradition of cereal spokescharacters had an uncontrollable urge for the product in question, was voiced by Gary Martin.
When the Creature Shop took over handling the character, Honey Monster became a full-bodied character with a fully animatronic head, including moving mouth and expressive eyes. Robert Tygner was the first puppeteer to work the animatronic head and Kay Bradshaw was inside the suit. Over the years, they worked on over fifteen Sugar Puff commercials together. Their first outing together took them to Cape Town in South Africa and Pinewood Studios where a pastiche of the Bond films was shot. Other puppeteers and suit performers also worked on the commercials, such as Phil Eason and Roman Stefanski. Richard Coombs was the puppeteer for three years or so, with shoots in Wembley Stadium and at a rock concert with Boyzone. A 1995 spot was a tie-in with the film version of Judge Dredd.
Later spots were done without the Creature Shop. In 2014, the cereal was renamed after its mascot, Honey Monster Puffs.