2003 billboard.
2010 billboard.
2011 billboard.
The Foundation for a Better Life is a non-profit, privately funded organization promoting a set of personal values (such as commitment, compassion and responsibility) which it considers to benefit individuals and communities in North America and Latin America.
Beginning in 2003, Kermit the Frog appeared in a billboard, reading "Eats Flies. Dates a pig. Hollywood Star. Live your dream."
The billboard received a slight makeover before the year 2011, when the web address "Values.com" was prominently added.
In 2011, to coincide with the promotion of The Muppets, and to celebrate the campaign's 10th anniversary, an updated version of the billboard could be spotted across the US.
Connections[]
Other featured celebrities and characters who have appeared on "Values.com" billboards include:
- Albert Einstein
- Michael J. Fox
- Whoopi Goldberg
- Abraham Lincoln
- Christopher Reeve
- Fred Rogers
- Desmond Tutu
- Kristi Yamaguchi